Versatility’s key: the roster here runs from Barbie to aviation giant Embraer, with blue chips like Google Music, American Airlines, Expedia, Crate & Barrel, Diane von Furstenberg and many, many more in between.
Next up: A move across the pond, as founding partners Lynn Tesoro and Hamilton South eye London. space is in the old Condé Nast offices—where South once toiled at It’s a good thing Rubenstein just moved to a 70,000 square foot mothership in Worldwide Plaza.
The firm’s private equity practice also grew by 50 percent, cementing its influence in the corridors of power.
Under new US CEO Beth Balsam, this venerable firm is feeling rejuvenated.
Moving from its old dungeon-like offices into tech startup-style digs have also helped boost the mood, as have big wins by its in house content studio.
H K’s unique selling proposition continues to be thought leadership; they may not sound sexy, but the firm’s proprietary platforms for reputation monitoring, influencer identification and reaction analysis set industry standards.
They’re going to need the space, with new clients like IMAX, Lincoln Center, Toll Brothers City Living and Jerry Seinfeld’s joining Rubenstein stalwarts like the Yankees, News Corp, the Tribeca Film Festival and the Times Square New Year’s Eve celebration.