Rad and Mateen had known each other since they were 14.They later attended USC together and entered the Internet entrepreneurship field.
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While some internet users are careful to project themselves online in a way that suits specific audiences, other internet users embrace an open approach to sharing information about themselves and do not take steps to restrict what they share.
Search engines and social media sites play a central role in building one’s reputation online, and many users are learning and refining their approach as they go–changing privacy settings on profiles, customizing who can see certain updates and deleting unwanted information about them that appears online.
Over time, several major trends have indicated growth in activities related to online reputation management: Young adults are the most active online reputation managers in several dimensions.