an examination of the 10-Q from Microsoft reveals a 20% year-over-year increase ( million) for sales and marketing the quarter Kinect was launched for all of the Entertainment and Devices division, making the total sales and marketing spend 5 million for the entire division.The marketing campaign You Are the Controller, aiming to reach new audiences, included advertisements on Kellogg's cereal boxes and Pepsi bottles, commercials during shows such as Dancing with the Stars and Glee as well as print ads in various magazines such as People and In Style.
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On July 21, 2011, Microsoft announced that the first ever white Kinect sensor would be available as part of "Xbox 360 Limited Edition Kinect Star Wars Bundle", which also includes custom a Star Wars-themed console and controller, and copies of Kinect Adventures and Star Wars Kinect.
Previously, all Kinect sensors had been glossy black.
The event took place on the evening of Sunday, June 13, 2010 at Galen Center and featured a performance by Cirque du Soleil.
It was announced that the system would officially be called Kinect, a portmanteau of the words "kinetic" and "connect", which describe key aspects of the initiative.
The device features an "RGB camera, depth sensor and multi-array microphone running proprietary software", which provide full-body 3D motion capture, facial recognition and voice recognition capabilities.